In 2024/2025 people all over the world are grounding themselves: both in the natural world we’re part of, and in emotional connections with others (and the objects we love!). This year we explore our greater needs for wonder and transformation, while celebrating the creativity and cultural traditions from across the Southern Hemisphere. Our Trends team pulls influences and resources from a wide range of fields including fashion, architecture, visual culture, and product design. As always, our insights play out through our passion for fabrics and even in our own collections. Explore 5 themes across 98 pages in our downloadable guide: or find a condensed version here on our website!
This trend draws heavily on the imaginary universe of Alice in Wonderland, wandering through the frequently surreal world of personal wonderment; it is defined by bold colours and funky, surreal product design, furniture, and silhouettes.
This theme highlights our ability to control our own evolution and shaping of the environment; it is defined by cocooning shapes and shifting forms, and through sheer, cloudy textures and effects.
This trend celebrates our authentic and inherent connection with the earth; it is defined by projects and products that reflect a sense of clarity and purity of the world we're living in, with natural materials, organic shapes and darker natural colours.
This is a playful take on nostalgia and self-awareness – a combination of the comfort that familiar things and collectors items bring (the nostalgia), with our unavoidable move into the future and need for change; it is characterised by earthy tones and comfortable shapes and textures.
This theme amplifies the creativity and cultural traditions from across the Southern Hemisphere; it explores a vast diversity in colours, motifs and materials that breathe craftmanship and tradition.